Comfort, Privacy & Mutual Esteem: How Siren is Humanizing Internet Dating


The Quick type: Socially developed Siren is changing the online dating app space with its inclusive mindset, relatable concern throughout the day, and customizable privacy characteristics. On Siren, it is everything about hooking up you with great people through authentic conversation — perhaps not addictive and meaningless swiping. To that particular end, they’ve produced an enjoyable and safe planet where you could be your actual self and let passionate chemistry with a match unfold in a more organic means — the same as it could take place in person.


Making use of their smooth connects, fun characteristics, and hand-held platforms, internet dating programs have actually revolutionized the way folks date. And even though this indicates much less difficult than before to meet someone unique, the acts of swiping and taste or disliking people predicated on photographs has actually nearly generated internet dating a-game — and developed a disconnect among the list of individuals playing it.

For people who desire to blend the genuine convenience of an online dating software and also the feeling of hooking up with somebody in real life, absolutely Siren — a unique on-line system that removes the “shopping for people” design a great many other online dating applications have actually adopted.

As a consequence of their Question during the day matching program, Siren sets up the framework for talking about engaging subjects (like bucket number items and philosophical concerns) and pairs people through those genuine and enjoyable conversations. This way, genuine personalities is uncovered naturally — exactly as they’d in-person.

For much more from the inspiration behind Siren, their unique characteristics, and the women-led staff behind the software, we talked with Co-Founder and President Susie Lee.

A Pro-People Perspective: Siren was developed With everybody else in Mind

Siren was started by two females with a feminist viewpoint — Susie along with her Co-Founder/COO/CMO Katrina Hess — who both desired a dating software that was created with mutual esteem, privacy, and convenience as top goals.

Having undergone some bad matchmaking encounters via various other internet dating apps, Susie and Katrina watched these people weren’t really designed with women and their specific needs and desires at heart. And the negative nature of swiping kept and directly on people was demeaning and don’t help form top quality contacts, specifically for females.

“i recently believed this quick experience that, as a lady, I became objectified. The swipe-to-reject style didn’t benefit myself,” Susie mentioned. “I looked straight back about interactions I’d before, and I also never ever met men and women through these methods.”

Even though that they had never ever developed an online dating app, Susie and Katrina knew they may make one which had not been just female-friendly, but enjoyable and compassionate toward everybody else.

They took their time studying the tech space and obtaining opinions from pals and specialists before and during development. Plus they ignored individuals who said men wouldn’t make use of a dating software which was centered on women and gave all of them advanced privacy configurations.

Siren premiered in 2014, and soon it wasn’t just Susie’s and Katrina’s pals who have been utilizing Siren. It actually was pals of pals and total complete strangers — including males — who had been utilising the app and expressing appreciation for this. Keyword spread and Siren has-been the leading, inclusive online dating application from the time.

And even though Siren is actually pro-women, there’s not an anti-men feeling to it at all. It’s proof that an online dating software crafted by females for females can effectively benefit them as well as for guys.

Secured & friendly Atmosphere Sets a confident Tone for all the Community

The folks at Siren have always been extremely safety of their people, and, once the creators, they realized they can set an optimistic tone for your neighborhood by getting safety measures in place and generating an enticing atmosphere.

During other online dating applications people might discover harassment or catfishing, that is not ever been the truth for anyone on Siren, therefore the step associated with the Siren group is the reason for that.

“Since we founded, we’ve had zero research of bothering communications,” Susie said. “credibility and individuals to be able to feel there are actual individuals on the other side is totally crucial that you you. We were actually careful about developing the community with a particular style of reputation.”

Susie included that she and her staff believe folks are fundamentally great and that if they’re provided a safe, friendly environment, they will be helpful and sincere with one another.

“we could provide you with these icebreakers that tactics to be a bit more susceptible and a bit more genuine, and that is how people can hook up,” she stated.

Siren’s Mantra: “create visitors much less odd to Each Other”

utilizing the social media marketing many of us make use of, like Twitter, the connection is already built in using the folks we stick to and which stick to all of us, very interacting is comfortable and easy. Siren’s conversation-style program replicates that for online dating, assisting you initiate those interactions without having any awkwardness.

“when you are working with a complete stranger in the internet dating area, there are many booking about how exactly a great deal you trust this person, specifically because a lot of websites are actually complicated and also have some fake users,” Susie said. “My mantra that i tell my personal group, as well as’ve actually embodied this, would be to assist ‘make visitors less odd to each other.'”

On-Site & Off-Site Benefits Create a Well-Rounded Dating Experience

With their own coordinating element, top-quality security measures, and unique activities, Siren provides singles an one-of-a-kind, safe, and well-rounded internet dating knowledge from beginning to end.

Get to Know fits in a Unique Way With Siren’s concern from the Day

While Siren possesses the traditional options that come with online dating (such as messaging and blocking features), their concern of the Day may be the function which makes them stay ahead of different online dating apps the essential.

With enjoyable concerns like “in the event that you might have accessibility a billboard, what can need it to express?” you can be your self and move on to know somebody on a more genuine degree. You can find suits predicated on their solutions to those concerns along with by the recommended requirements like age, sex, and place.

With this amount of interaction, that you do not feel the need to fill traits like your income or appearance to appear more desirable to other people.

Various pic Settings aids Eliminate Superficiality

Siren actually provides an original method of photographs. There is the option to keep pictures obscured and simply noticeable to your connections, or you can keep the images visible to everybody else.

“To make it comfy and safe for individuals manage to navigate their unique professional and private everyday lives, we enable everybody to regulate their particular image presence,” Susie said.

Unlike an average internet dating app, members can not deliver both images, that was deliberate when Susie and Katrina created the software. She mentioned this motivates members provide each other their unique phone numbers and go the bond traditional — and shields people from getting undesirable photographs.

With no matter which photo choice you select, the best thing is actually Siren’s Question of the Day — and users’ solutions — allows you to connect with people on a much deeper level than simply looks.

Carefully get in touch with Others courtesy Siren’s Privacy Controls

Another huge part of Siren is actually safety, particularly in regards to preventing fraudsters. Everybody exactly who subscribes must input their own number and go into the activation code they receive via book, which makes sure men and women aren’t generating multiple accounts.

Members also can stop and report to the Siren staff additional users who’re acting wrongly or harming the software’s terms and conditions.

Discounted occasions provide Offline & offer you brand new Date Ideas

Besides creating a cushty and safe on line location for men and women to end up being just who they really are and providing them with a unique solution to begin conversations, Siren can be using next thing by hosting offsite activities. Susie stated these may be a fantastic option to the usual coffee time, which can typically finish sensation like a company conference or job interview.

“i believe fulfilling because of this supplies a more important connection. We are pairing with neighborhood organizations and companies provide our members bonuses and discounts to locations like galleries, lectures, and film celebrations,” she said.

Actually folks who have currently found somebody on Siren stick around for the occasions since they’ve become a part of that area today and will locate fairly easily new day ideas. While these events are merely becoming used in Seattle, Siren provides plans to develop with other metropolises soon.

A varied User Base Reflects a Diverse Team

Besides Susie and Katrina (a.k.a. Mama Hess on her behalf defensive character), the Siren staff is made up of CTO David Golightly including expert advisers such as Lisa rock (Co-Founder of websiteHer) and Gayle Karen younger (CTCO at Wikimedia).

While they all manage essential facets of the firm (from marketing and advertising to customer care to graphics design to development), additionally they place customers initially it doesn’t matter the task accessible.

Along with a software developed by two females of shade — extremely unusual in the technology sector — Susie and Katrina wanted to attract a person base that is as diverse as the business is.

Siren’s individual base isn’t really like your typical online dating app market — which has a tendency to mainly be heterosexual guys, more youthful singles, and other people trying to find senior hookups. The sex ratio on Siren leans slightly much more feminine (55percent to 45per cent), and a lot of users tend to be over 30 and seeking for a meaningful big date or union.

“we are gearing more mature, and I believe it has been really great for us,” Susie mentioned.

Just what Siren additionally does effectively is actually include all types of folks, especially those from inside the LGBTQ community. An innovative new part of Siren that has been particularly important to your group is actually a “non-binary” gender selection for folks if they fill in their profile.

Susie and her staff understand that gender and sexuality aren’t occur material for a few people, and even though terms like “heterosexual,” “homosexual,” “gay,” “lesbian,” and “bisexual” is a good idea, they could even be limiting.

“We want to help you find the person you’re looking for, however do not need to declare or put yourself in a box,” Susie said. “That sex fluidity is very important for us to accept.”

Last Thoughts

Whether we’re dealing with their unique innovation, introduction, or realness, Siren is actually taking the internet dating software area to a higher level out of every angle.

Although they’re going to increase the amount of helpful functions and expand the reach of their events in the future, the long-lasting focus will still be developing dependable interactions with regards to users and standing up to people which try to ruin the feeling for everybody.

“If you want to be an arsehole, there are numerous spots to do it, but try not to take action here,” Susie said. “As we scale, we want to keep this idea that reputation and count on matter, and it’s really our committed objective to work for our neighborhood every day. We’re here attempting to give individuals a fighting possible opportunity to relieve loneliness and discover a real actual hookup.”